SBDC Webinar – Say What? Product Advertising and Labeling
Name:
SBDC Webinar – Say What? Product Advertising and Labeling
Date:
May 27, 2021
Time:
12:00 PM - 1:00 PM PDT
Event Description:
This webinar will introduce small business owners to the basics of California and federal advertising and labeling law. Attendees will learn the difference between truthful vs. fraudulent and misleading advertising; business “puffery”; lawful product comparisons; requirements when using terms such as “organic” and “fat free”; required disclosures for certain ingredients such as nuts and other allergens; and liability for violating advertising and labeling laws.
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