SCORE LA: Marketing 101: The Essentials

Marketing 101: The Essentials will give you a BASIC overview of marketing and marketing practices. This interactive workshop will help you focus on your business and your customer base, resulting in a more comprehensive understanding of your business and how to market it.

What You’ll Learn:
• The Basics: positioning your product, defining and reaching your customer
• Elements of a marketing plan
• What media makes sense for your business, both traditional and emerging
• Forms to help organize the process
• Help creating a customized media plan for YOUR business